What is social media marketing?

It is completely natural for social networks to be acknowledged by the business professionals who havebecame interested in finding a way to implement social media websites in their business. Marketing, as a discipline aimed at reaching consumers, was naturally the base for implementing social media in business. Having in mind the number of social media users, marketing professionals saw a great potential in establishing relationship with the customers, as well as an opportunity for promotion. That is how social media marketing as a concept has been introduced.

The purpose of social media marketing is to present a business through social media and to use this as a way to communicate a message to the potential consumers. While the main goal is about promotion, the companies, as well as individuals can find a lot of other benefits from social media marketing.