Marketing is often described as a way of communication between a business and potential
customers, in the purpose of presenting and promoting the values of a certain product or
service. The main goal of this communication is to sell. It is a complex discipline that involves a
lot of tasks which will ensure that the communication leads towards this goal.

About social media

The appearance of social networking websites has changed the way people interact and
communicate, the way they exchange ideas and search for information. In the world where one
in four people use some kind of social networking websites, the importance of these websites
in everyday life cannot be neglected.

The goal of this course is to explain what social media marketing is and how it can be applied to
your business. Since social media marketing can help you improve and promote your business,
we will explore different methods, techniques and tools you can use in this purpose. These can
be applied to any type of business, as the goal with this course is to present a universal guide
that can be helpful for both small and large companies.