How to Advertise on Facebook

Facebook advertising is an important way to connect with your audience on the world’s largest social network. How large? 2.80 billion monthly active users large, to be precise.

Sure, that’s an impressive number. But Facebook ads are all about getting your message in front of exactly the right segment of those people. The people who are most likely to actually want your products or services.

If you want to get the best results, it’s important to understand the different Facebook ad types and targeting options before you dive in.